Which Broadway musical holds the record for highest merchandise sales per attendee, with an average of over $35 spent per audience member?

The performing arts industry doesn't just sell shows—it sells merchandise! Theater productions, dance companies, and musical performances have evolved sophisticated product marketing strategies that turn audiences into customers. From playbills to branded apparel, the performing arts retail landscape creates significant revenue streams beyond ticket sales. Test your knowledge about the product marketing strategies that keep performing arts organizations financially vibrant.

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Hamilton
The Lion King
Wicked
The Phantom of the Opera