Which major luxury brand faced significant backlash for their 2018 Lunar New Year collection that featured a pig design during the Year of the Dog, showing a critical cultural misunderstanding?

The Lunar New Year is one of the world's most significant cultural shopping festivals, transforming retail strategies across Asia and beyond. Major retailers create specialized product lines, unique packaging, and immersive in-store experiences to capitalize on this tradition. Test your knowledge about how this cultural celebration has influenced global retail innovation and brand positioning in markets where this festival holds significant cultural importance.

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