Which ancient civilization created the first known merchant loyalty program where customers collected clay tokens for repeat purchases that could be exchanged for goods?

Before modern retail loyalty cards and subscription services, ancient civilizations had their own ways of encouraging customer loyalty and repeat business. Test your knowledge about one of history's earliest documented customer loyalty systems, which revolutionized commerce in its time and established principles we still see in retail marketing today.

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• Ancient Egypt during the New Kingdom period (1550-1070 BCE)
• Mesopotamia's Babylonian merchants (circa 1800 BCE)
• Classical Athens during the Golden Age (5th century BCE)
• Han Dynasty China (206 BCE-220 CE)

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