Which celebrity's 2019 beauty brand launch broke e-commerce records by selling out entirely within hours and pioneered a new standard for inclusive shade ranges in the cosmetics industry?

Celebrity brand collaborations have revolutionized retail strategies in recent years, creating unprecedented buzz and driving sales through star power. From beauty lines to fashion collections, these partnerships blend fame with retail innovation. Test your knowledge about a groundbreaking celebrity retail collaboration that changed the game for both traditional and digital retail experiences.

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Selena Gomez with Rare Beauty