Which innovative marketing campaign strategy helped 'Hamilton' become a cultural phenomenon before it even reached Broadway?

The performing arts industry relies heavily on effective marketing to fill seats and create buzz around productions. From Broadway to local theater companies, marketing campaigns can make or break a show's success. This trivia question explores a groundbreaking marketing strategy that revolutionized audience engagement for a major theatrical production. Test your knowledge of innovative performing arts marketing techniques!

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Release of the entire soundtrack on streaming platforms before the Broadway premiere, creating a fan base who knew all the songs before seeing the show
Exclusive private performances for celebrity influencers who were required to post about the experience on social media
A nationwide lottery giving away 10,000 free tickets to opening night with mandatory social sharing requirements
Creation of an alternate reality game where participants solved puzzles across NYC to unlock ticket presales and exclusive content