Which famous literary publisher's logo was specifically designed to represent the idea that books should be as affordable as a packet of cigarettes?

Book publishing has evolved beyond just text on pages to include sophisticated branding and visual identities. Publishing houses and literary brands invest considerable resources in creating memorable logos that resonate with readers and represent their literary philosophy. This poll tests your knowledge about iconic publishing logos that have become recognizable symbols in the literary world. Can you identify which famous publisher's logo has an interesting origin story that sets it apart from the others?

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Penguin Books (the penguin in an orange oval)
Oxford University Press (the open book with 'OXFORD' text)
HarperCollins (the torch and flame design)
Random House (the house illustration)