Which innovative marketing approach has most dramatically increased ticket sales for Broadway productions since 2018?

The performing arts world has evolved significantly in how productions are marketed and branded to audiences. From Broadway to community theaters, marketing strategies have become increasingly sophisticated, employing cutting-edge techniques to sell tickets and build loyal audiences. This trivia question explores a recent innovative approach that has changed how theatrical productions connect with potential attendees.

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AR-powered playbill previews that let potential audiences 'sample' key scenes before purchasing tickets
Blockchain-based ticket authentication that eliminates scalping and counterfeit tickets
AI-generated personalized show recommendations based on streaming service viewing habits
Dynamic pricing algorithms that adjust ticket costs based on real-time demand and social media buzz