Which architectural firm pioneered the 'Buildings That Speak' marketing campaign in 2005, introducing interactive digital models that allowed clients to virtually experience designs before construction?

The intersection of architecture and brand identity has created some of the most iconic structures in the world. Many architectural firms have developed distinctive marketing strategies and brand identities that help them stand out in this competitive field. This trivia question tests your knowledge about a famous architectural marketing campaign that revolutionized how firms showcase their design philosophy.

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Foster + Partners
Gensler
Zaha Hadid Architects
SOM (Skidmore, Owings & Merrill)