Which mythological creature experienced the largest percentage growth in retail branding adoption between 2018-2022, according to the Global Folklore in Retail Analytics Report?

Throughout history, mythological figures and folklore tales have been leveraged in retail branding strategies to create powerful connections with consumers. From Nike's winged goddess of victory to Starbucks' siren, brands often tap into ancient stories to build their modern identities. This poll tests your knowledge of how mythology and folklore have influenced major retail branding strategies in the global marketplace.

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Phoenix (rising from ashes, representing renewal and transformation)
Dragons (symbolizing power, wisdom and good fortune)
Unicorns (representing rarity, purity and magical qualities)
Kitsune fox spirits (embodying intelligence, longevity and trickery)