Which artist pioneered the use of augmented reality (AR) technology in vinyl album packaging, allowing fans to unlock interactive 3D visuals when viewing the album cover through a smartphone app?

In recent years, the music industry has seen a resurgence in physical media, with artists finding creative ways to make their physical products stand out in an increasingly digital world. Innovative packaging designs have become a key differentiator, turning albums into collectible experiences rather than mere containers. Test your knowledge about some of the most groundbreaking packaging innovations that have shaped how music products are presented to consumers.

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• Björk with her 2011 album 'Biophilia'
• Radiohead with their 2007 album 'In Rainbows'
• Jack White with his 2014 album 'Lazaretto'
• Lady Gaga with her 2013 album 'ARTPOP'

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