Which renowned traditional musician was the first to become a global brand ambassador for UNESCO's Intangible Cultural Heritage festival in 2018?

Cultural festivals around the world often partner with brands that choose cultural ambassadors to represent their products during these traditional celebrations. These partnerships blend commerce with cultural heritage in fascinating ways. Test your knowledge about which famous cultural figures have been chosen to represent major brands during significant cultural festivals and traditions worldwide.

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Yo-Yo Ma (Chinese-American cellist)
Angélique Kidjo (Beninese singer)
Ravi Shankar (Indian sitar player)
Carlos Santana (Mexican-American guitarist)