Which airline launched the world's first modern frequent flyer program in 1981, forever changing customer loyalty in the transportation industry?

Test your knowledge about the history of customer loyalty programs in the transportation industry! Airline frequent flyer programs revolutionized customer service and retention strategies in travel, creating models that would later be adopted across many industries. These programs changed how travelers choose their transportation providers and set new standards for customer loyalty initiatives.

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American Airlines (AAdvantage)
United Airlines (Mileage Plus)
Delta Air Lines (SkyMiles)
British Airways (Executive Club)