Which advertising technique did Netflix pioneer that revolutionized how streaming platforms promote new shows and films?

The way films and TV shows are advertised has transformed dramatically in the streaming era. Gone are the days of relying solely on trailers and billboards. Today, platforms use sophisticated data-driven techniques to target viewers and promote content. This trivia question explores an innovative advertising technique that changed how streaming services promote their original productions to potential audiences.

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Personalized thumbnail images that change based on viewer preferences and history
Mandatory pre-roll trailers before every third show watched
Limited-time discount codes for new subscribers interested in specific genres
Celebrity social media takeovers where actors post exclusively as their characters