Which Broadway musical pioneered the concept of 'atmospheric retail' by creating an immersive themed store experience that matched its production's aesthetic, revolutionizing theatrical merchandising?

Test your knowledge about how theatrical merchandising transformed the performing arts industry! In recent decades, the business of Broadway and other theatrical productions has evolved dramatically with innovative retail strategies. From show-themed merchandise to digital marketing campaigns, the retail side of performing arts has become a crucial revenue stream and marketing tool. How much do you know about this intersection of retail marketing and theater?

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The Phantom of the Opera - with its haunted opera house-themed boutique in 1988
Wicked - with its Emerald City shopping experience in 2003
The Lion King - with its Pride Lands marketplace in 1997
Hamilton - with its Revolutionary-era themed retail space in 2015