What controversial pricing strategy did Rosetta Stone implement in the early 2000s that counter-intuitively increased sales of their language learning software?

Language learning software has transformed how we acquire new languages. Among the pioneers, Rosetta Stone revolutionized not just learning methods but also how language products are priced and positioned. This poll tests your knowledge of a fascinating pricing strategy that helped transform Rosetta Stone from a niche product into a household name in the language learning industry, demonstrating how strategic pricing can influence consumer perception of educational products.

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They significantly raised prices (by nearly 300%) to position their product as a premium educational investment rather than casual software
They introduced a 'pay-per-word-learned' model where users were charged based on vocabulary acquisition metrics
They implemented a subscription-only model, eliminating one-time purchases to increase lifetime customer value
They adopted 'dynamic linguistic pricing' where more common languages cost less than rare ones based on speaker population