Which major sporting goods company deliberately changed their primary brand color in the 1990s after research showed it improved athlete performance perception by 23%?

In the competitive world of sports retail, brand colors play a crucial role in establishing recognition and loyalty. From the iconic swoosh to the three stripes, color schemes become synonymous with brand identity and can significantly impact consumer psychology. This trivia question explores a fascinating color-related decision that changed the trajectory of a major sporting goods company's brand perception.

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Nike switching from purple to neon green
Adidas adding the third stripe in blue
Reebok changing from blue to red accents
Under Armour moving from yellow to black