Which major fashion brand was the first to launch a permanent, persistent virtual store in Roblox where players could purchase both digital items for their avatars and physical products for real-world delivery?

In recent years, the convergence of gaming and retail has created exciting new shopping experiences. Virtual worlds have become the new frontier for brand storytelling and consumer engagement, with companies establishing persistent presence in gaming metaverses. These virtual retail spaces allow players to browse and purchase both digital assets and physical products that ship to their real-world addresses. Test your knowledge about this innovative retail transformation in gaming ecosystems!

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Nike (with Nikeland)
Gucci (with Gucci Town)
Adidas (with Adidas Virtual Park)
Louis Vuitton (with LV World)