Which U.S. government agency underwent a major rebranding in 2003 that included changing its primary color scheme from blue to orange and blue to represent vigilance and protection?

Political campaigns and government agencies carefully select brand colors to communicate specific messages and evoke particular emotions. These color choices are strategic decisions backed by extensive psychological research and cultural considerations. Test your knowledge about the fascinating world of political branding and how colors have shaped public perception of government institutions and campaigns throughout history.

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Department of Homeland Security (DHS)
Federal Emergency Management Agency (FEMA)
Transportation Security Administration (TSA)
U.S. Customs and Border Protection (CBP)