Which 1982 film featured a prominent candy product placement that reportedly increased the featured brand's sales by 65%, establishing one of the first documented major successes of strategic product placement?

Product placement in films and TV shows has become a sophisticated marketing strategy worth billions. These strategic placements can dramatically influence consumer behavior and create iconic brand moments. From subtle background appearances to plot-central features, brands pay substantial sums to get their products in front of audiences in an organic, non-advertising format. Test your knowledge about this fascinating intersection of film, television, and product marketing!

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E.T. the Extra-Terrestrial (Reese's Pieces)
Tootsie (Junior Mints)
Rocky III (Wheaties)
The Thing (Coca-Cola)