Which mythological concept has inspired a popular e-commerce personalization strategy that analyzes shopping behavior to recommend products based on a customer's 'personal journey'?

Throughout history, mythology and folklore have influenced product marketing in surprising ways. From brand names inspired by ancient gods to packaging adorned with legendary creatures, retailers have long understood the power of mythological storytelling to create memorable consumer experiences. This trivia question explores how one particular mythological concept has transformed modern e-commerce strategies.

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The Hero's Journey (Campbell's monomyth pattern found in world mythologies)
The Three Fates (Greek mythology's destiny-weaving goddesses)
Yggdrasil (Norse mythology's world tree connecting nine realms)
The Labyrinth (Greek mythology's complex maze housing the Minotaur)