Which innovative marketing approach did NASA use to build public support for the James Webb Space Telescope before its launch?

The James Webb Space Telescope (JWST) represents one of NASA's most ambitious projects and required extensive public engagement to maintain funding and support. Behind this revolutionary observatory was a carefully orchestrated marketing campaign that helped secure its future. Test your knowledge about how NASA marketed this groundbreaking astronomical instrument to the public, policymakers, and the scientific community.

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A public 'Name the Next Galaxy' contest that allowed citizens to name discoveries made by JWST
The 'Webb-Cam' program that let people watch the telescope being built in real-time
The 'Webb's First Images' campaign that invited public speculation on what the telescope would first observe
A partnership with major coffee chains to feature telescope imagery on limited edition cups