Which transportation company first introduced a modern frequent flyer loyalty program, fundamentally changing customer retention strategies in the industry?

Loyalty programs have revolutionized the transportation industry by encouraging repeat business and creating deeper customer relationships. From airlines to ride-sharing services, these programs have evolved significantly over the years. This trivia question explores a pivotal moment in transportation loyalty program history that changed how customers engage with travel services and set the standard for many programs that followed.

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American Airlines with AAdvantage (1981)
United Airlines with Mileage Plus (1979)
British Airways with Executive Club (1974)
Greyhound with Road Rewards (1983)