In Nike's 2017 'Consumer Direct Offense' strategy that revolutionized sports retail, what percentage of sales did Nike announce it aimed to generate through direct-to-consumer channels by 2022?

In recent years, major sports brands have transformed their retail strategies to adapt to changing consumer behaviors. Nike made headlines with a significant shift in its sales approach, focusing more on direct-to-consumer channels and reducing dependency on traditional retail partners. This strategic pivot has influenced the entire sports retail landscape and set new industry standards for brand control, customer relationships, and profit margins.

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30%
50%
75%
100% (complete elimination of wholesale partners)