Which famous literary character was the first to generate over $1 billion in merchandise sales, establishing one of the earliest successful examples of literary brand licensing?

Throughout publishing history, authors and publishers have developed innovative brand strategies that transformed books into cultural phenomena. From character merchandising to clever marketing campaigns, the business side of literature has often been as creative as the stories themselves. Test your knowledge of how famous literary works became enduring brand successes through strategic product development and marketing techniques.

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Winnie-the-Pooh (created by A.A. Milne in 1926)
Sherlock Holmes (created by Arthur Conan Doyle in 1887)
Peter Rabbit (created by Beatrix Potter in 1902)
Alice from Alice's Adventures in Wonderland (created by Lewis Carroll in 1865)