Which celebrity endorsement deal is credited with increasing Nike's market value by approximately $6 billion within a decade after signing?

Celebrity endorsements have become a cornerstone of modern marketing strategies, often transforming product visibility and consumer perception overnight. From athletic wear to luxury goods, famous personalities lend their influence to boost brand recognition and sales. But just how impactful are these star-powered partnerships? Test your knowledge about one of the most successful celebrity endorsement deals in history!

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Michael Jordan's partnership with Nike (Air Jordan)
Beyoncé's collaboration with Adidas (Ivy Park)
George Clooney's deal with Nespresso
Cristiano Ronaldo's lifetime contract with Nike