Which revolutionary medical product marketing approach first used virtual reality to allow surgeons to 'practice' with a new surgical device before its official market release?

In the competitive world of medical product marketing, innovative approaches can make the difference between a successful launch and a forgotten innovation. This poll tests your knowledge about a groundbreaking product marketing strategy that transformed how medical devices are introduced to healthcare professionals. Understanding these marketing milestones helps product managers appreciate the evolution of medical product storytelling and engagement strategies.

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Medtronic's Immersive OR Experience for the StealthStation surgical navigation system (2017)
Johnson & Johnson's Virtual Training Suite for Ethicon surgical staplers (2019)
Stryker's VR Surgical Theater for Mako robotic-arm assisted surgery platform (2020)
Intuitive Surgical's da Vinci Digital Twin Experience (2018)