Which bestselling novel series had its marketing campaign include the creation of an artificial scarcity by having the publisher establish a strict 'embargo date' that prevented bookstores from selling copies before midnight on release day?

The publishing industry has seen remarkable marketing campaigns that transformed books into cultural phenomena. Behind many bestselling titles are innovative promotional strategies that captivated audiences and drove unprecedented sales. This trivia question explores one of the most successful book marketing campaigns that revolutionized how literature is promoted and consumed in the modern era.

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Harry Potter series by J.K. Rowling
The Hunger Games trilogy by Suzanne Collins
Twilight saga by Stephenie Meyer
A Song of Ice and Fire series by George R.R. Martin