Which pioneering digital transformation strategy did the Broadway musical 'Hamilton' implement that revolutionized ticket sales and became a standard practice across performing arts venues?

The performing arts industry has embraced retail innovation to enhance audience experiences and create new revenue streams. From merchandise that extends the show experience to digital platforms that transform how tickets are sold, performing arts organizations have become retail innovators. Test your knowledge about the retail strategies that are reshaping how theaters, concert halls, and performance venues connect with their audiences and monetize their brands.

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Digital lottery system allowing fans to enter for $10 tickets via mobile app instead of traditional in-person rush tickets
RFID-enabled merchandise that unlocked exclusive digital content when scanned with the show's companion app
Virtual reality preview stations allowing potential ticket buyers to experience seat views before purchasing
Dynamic pricing algorithm that adjusted ticket costs based on real-time social media sentiment analysis