Which retail company's loyalty program was the first to reach 100 million members and influenced countless other loyalty programs across industries?

Customer loyalty programs have evolved dramatically over the decades, transforming from simple punch cards to sophisticated digital ecosystems that drive billions in revenue. These programs not only retain customers but provide companies with valuable data and insights. Test your knowledge about one of the most influential loyalty programs that changed retail strategy forever.

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• Amazon Prime
• Starbucks Rewards
• Walmart+
• Amazon's My Best Buy (formerly Best Buy Rewards)

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