Which groundbreaking advertising slogan did the Royal Shakespeare Company adopt in 2008 that dramatically increased youth attendance by 45% and became a case study in performing arts marketing?

The performing arts industry has seen remarkable brand transformations over the decades. Major performing arts organizations have invested significantly in rebranding efforts to stay relevant and attract new audiences. This poll tests your knowledge about a famous theater company's rebranding strategy that revolutionized their audience engagement and ticket sales.

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"Shakespeare Lives" - emphasizing the contemporary relevance of classical works
"Shake It Up" - a campaign explicitly targeting younger audiences with modernized productions
"Such Stuff As Dreams Are Made On" - featuring immersive theatrical experiences
"Theater Without Borders" - highlighting their international touring productions