Which historical loyalty program innovation from the 1890s revolutionized retail by being the first widespread system where customers collected and redeemed items for merchandise?

Customer loyalty programs have a surprisingly rich history that dates back much further than many realize. From simple trading stamps to sophisticated digital rewards systems, these programs have evolved alongside retail innovations. This trivia question explores a pivotal moment in loyalty program history that changed how retailers approached customer retention. Test your knowledge about this fascinating intersection of retail history and customer engagement strategies!

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S&H Green Stamps, where customers collected stamps with purchases to redeem for merchandise from catalogs
The Coca-Cola Bottle Cap Program, where special bottle caps could be collected and exchanged for branded merchandise
Montgomery Ward's Loyalty Card, the first paper punch-card system offering discounts after multiple purchases
Sears Roebuck Gold Coins, metal tokens given with purchases that could be saved for future discounts