Which major bookstore chain revolutionized retail loyalty programs in the publishing industry by introducing the first program that offered exclusive access to author manuscript previews?

In the competitive world of bookstores and publishing, customer loyalty programs have evolved in fascinating ways to keep readers coming back. From personalized recommendations to exclusive author events, these programs have transformed how we engage with literature. Test your knowledge about one of the most innovative loyalty programs in the literary retail space that changed how readers connect with books and authors.

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Powell's Books with their 'Indiespensable' subscription
Barnes & Noble with their 'First Look Book Club'
Waterstones with their 'Plus Rewards' program
Books-A-Million with their 'Millionaire's Club'