Which innovative marketing strategy first helped the Gutenberg Bible become a revolutionary retail success in the 15th century?

The Bible remains one of history's most distributed texts, but its journey from ancient manuscript to global product involves fascinating marketing innovations. From early scroll distribution to modern digital platforms, religious texts demonstrate powerful retail strategy principles. This poll explores how the Bible's production and distribution revolutionized marketing approaches that still influence spiritual product merchandising today.

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Direct-to-consumer subscription model where buyers pre-ordered copies before printing began
Celebrity endorsements from prominent religious figures who received free copies
Limited edition releases with different cover designs to attract collectors
Buy-one-give-one charity model where each purchase funded a donation to monasteries