Which film franchise pioneered the use of interactive store window displays that responded to pedestrian movements, creating a trend now used for major film premieres?

Visual merchandising isn't just for retail stores—it plays a crucial role in film and television marketing as well! From elaborate movie theater lobby displays to immersive studio tour experiences, visual merchandising helps studios create memorable brand connections with audiences. Test your knowledge about one of the most innovative visual merchandising campaigns in recent film history that changed how blockbusters are promoted.

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The Hunger Games (with motion-activated Capitol fashion displays)
Marvel Cinematic Universe (with interactive Avengers tech demonstrations)
Harry Potter (with wand-motion responsive Diagon Alley windows)
Star Wars (with holographic character projections activated by movement)