Which celebrity pioneered the 'drop model' in retail, where limited product quantities are released at unexpected times, creating artificial scarcity and driving demand?

Many celebrities have ventured beyond entertainment into the retail world, creating successful brands and changing industry landscapes. Some have disrupted traditional retail models, while others have created innovative store experiences. Test your knowledge about how famous people have influenced retail design, product development, and customer experiences with their ventures.

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Kanye West with Yeezy
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Gwyneth Paltrow with Goop