Which 1999 film pioneered viral marketing in Hollywood by creating a fake 'missing persons' website that made many viewers believe the movie was based on real events?

In the competitive world of film marketing, some campaigns become legendary for their innovation and effectiveness. One particular marketing strategy revolutionized how movies were promoted and set a new standard for building audience anticipation. Test your knowledge about this game-changing film marketing campaign that influenced countless movie promotions that followed.

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• The Blair Witch Project
• The Sixth Sense
• Fight Club
• The Matrix

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