Which former government official was nicknamed the 'Steve Jobs of Government' for pioneering a retail-inspired approach to digital citizen services?

The intersection of politics, government, and technology has created new retail-like approaches to public services. Modern governments increasingly adopt customer experience principles from the retail sector, treating citizens as consumers of government services. Test your knowledge about the innovative leaders who have championed these retail-inspired transformations in government digital services.

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Mikey Dickerson (U.S. Digital Service)
Martha Lane Fox (UK Digital Champion)
Mike Bracken (UK Government Digital Service)
Todd Park (U.S. Chief Technology Officer)