Which innovative brand strategy did the World Wildlife Fund (WWF) use in their award-winning 2008 campaign that significantly increased public engagement with endangered species conservation?

Conservation organizations rely on effective brand strategies to raise awareness and funding for endangered species and habitats. This poll tests your knowledge about innovative marketing approaches used in the wildlife protection sector. Understanding these strategies helps appreciate how modern conservation efforts balance education, emotional connection, and actionable engagement to protect our planet's biodiversity.

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The 'Last Selfie' campaign featuring endangered animals taking final selfies before extinction
The 'Earth Hour' movement encouraging people to turn off lights for one hour annually
The 'Adopt an Animal' program where donors receive plush toys of sponsored species
The 'Extinction Countdown' digital billboards showing real-time population decreases