Which bestselling novel's 1991 marketing campaign revolutionized book promotion by using encrypted messages, mysterious packages to bookstores, and was the first major book to use the internet for promotion?

The publishing industry has evolved dramatically in how books are marketed to readers. From simple advertisements to elaborate campaigns, publishers have found increasingly creative ways to capture audience attention. This trivia question focuses on a revolutionary marketing strategy that changed how books reach the public and created a model still influencing literary promotion today.

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• The Satanic Verses by Salman Rushdie
• The Firm by John Grisham
• The Secret History by Donna Tartt
• American Psycho by Bret Easton Ellis

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