Which celebrity endorsement is credited with saving Polaroid from bankruptcy in 2010 by making their instant cameras trendy again with a younger demographic?

Throughout history, celebrities have transformed product marketing through iconic endorsement deals. These partnerships have helped build brands, rescue failing companies, and create lasting cultural impact. Beyond just lending their face to advertisements, some celebrities have fundamentally changed how products are perceived and marketed. Test your knowledge about these influential celebrity-brand relationships that redefined marketing strategy.

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Lady Gaga as Creative Director and product designer for the Polaroid Grey Label
Justin Timberlake as Brand Ambassador for the Polaroid PoGo series
Taylor Swift with her Polaroid-inspired 1989 album marketing campaign
Pharrell Williams with his custom-designed Polaroid Socialmatic camera