Which packaging innovation caused a major shift in film/TV home media retail displays in the early 2000s, replacing the longstanding industry standard?

In the film and television industry, product packaging plays a crucial role in marketing physical media like DVDs, Blu-rays, and collector's editions. Over the decades, studios have experimented with various packaging innovations to attract consumers and differentiate their products on retail shelves. This trivia question focuses on a significant packaging shift that affected the entire industry's retail strategy and consumer perception.

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