Which sports brand's product launch strategy first popularized the 'drop model' (limited release, timed drops) that has now become standard practice across the athletic footwear industry?

In the competitive world of sports retail, product launches can make or break a brand's reputation and market position. One particular athletic footwear launch in the 2010s revolutionized how sports brands approach product releases, combining digital engagement, limited availability, and celebrity partnerships in ways never seen before. This launch strategy has since become the gold standard for sports product introductions. Test your knowledge of this game-changing retail moment!

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Nike with their Nike SNKRS app and limited Air Jordan releases
Adidas with their Yeezy collaboration with Kanye West
Under Armour with their Curry signature basketball line
New Balance with their limited edition collaborations with high-end designers