Which company is credited with creating the first modern customer loyalty program in 1981 that used a magnetic stripe card to track customer purchases?

Loyalty programs have become a cornerstone of modern retail strategy, with businesses competing to create the most engaging and rewarding experiences for repeat customers. But do you know when and how these programs first emerged in the business world? Test your knowledge about the origins of customer loyalty programs that now influence billions in consumer spending annually.

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American Airlines (AAdvantage program)
Marriott Hotels (Marriott Rewards)
American Express (Membership Rewards)
Macy's (Star Rewards)