Which major sports retailer first introduced 'Track Test Zones' that allow customers to test running shoes on different simulated terrains before purchasing?

In 2018, a major sporting goods retailer introduced a revolutionary retail innovation that transformed the in-store shopping experience by allowing customers to test products in simulated real-world environments. This technology combined virtual reality with physical product testing to create an immersive shopping experience that has since been adopted by other retailers. Test your knowledge of this retail innovation that changed how consumers shop for sports equipment!

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Nike with their 'Nike Trial Zone'
Dick's Sporting Goods with their 'ScoreCard Test Track'
Fleet Feet with their 'fit id' experience
Under Armour with their 'Performance Lab'