Which retail company famously used 'Geomarketing' in the 1990s-2000s to plot new store locations by analyzing the concentration of middle-class customers using helicopter surveys?

Retail giants carefully plan their global expansion strategies based on geographic insights and market potential. Some companies have developed innovative approaches to determining where to open new stores, leading to remarkable success stories. Test your knowledge about one of the most sophisticated location-planning systems in retail history!

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Walmart - using their 'Retail Saturation Index' to identify underserved markets
Starbucks - with their 'Clustering Analysis' to find high-foot-traffic zones
IKEA - employing their 'Catchment Area Model' to determine optimal regional coverage
Target - utilizing 'Demographic Density Mapping' to track suburban expansion patterns