Which retail analytics innovation, launched in 2004, first allowed major retailers to visualize customer demographic data geospatially for precise site selection and is now used by over 75% of Fortune 500 retailers?

Geographic Information Systems (GIS) and location intelligence have transformed how retailers make strategic decisions about store placement, market targeting, and customer engagement. This revolution has been powered by sophisticated data analytics that combine geographic data with consumer behavior patterns. Test your knowledge about a pivotal moment in the evolution of location-based retail technology that fundamentally changed how major brands approach market expansion.

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