Which Broadway musical pioneered the first fully immersive, themed retail environment where the merchandise store was designed as an extension of the show's set, launching a new trend in theatrical retail experiences?

The performing arts industry has transformed how theatrical merchandise is sold and marketed to audiences. From traditional lobby kiosks to immersive retail experiences, Broadway and other performing arts venues have pioneered innovative approaches to connect fans with show-branded products. This poll tests your knowledge of a significant retail innovation that changed how theatrical merchandise is experienced by theater-goers.

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Wicked (2003) - The 'Ozdust Boutique' with emerald-themed architecture and interactive potion-making stations
The Lion King (1997) - 'Pride Rock Shop' featuring animatronic animals and savanna-inspired displays
Hamilton (2015) - 'The Treasury' designed as a colonial bank with document-signing experiences and period décor
The Phantom of the Opera (1988) - 'The Opera Populaire Gift Shop' with chandelier lighting, mask-fitting stations and underground catacomb-themed areas