Which company created a book of world records as a marketing tool that eventually became the world's best-selling copyrighted book series of all time?

World records aren't just about human feats—they also showcase remarkable achievements in retail and product innovation. This trivia challenges your knowledge about a famous brand that has become synonymous with world records while creating a brilliant marketing strategy. Test your understanding of how this company transformed record documentation into a powerful global brand that has stood the test of time.

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Guinness
Coca-Cola
National Geographic
Michelin