Which soft drink brand experienced a 40% sales increase after its prominent product placement in the 1982 film 'E.T. the Extra-Terrestrial,' leading to one of the most successful product placement deals in film history?

Product placement in films and TV shows has become a sophisticated marketing strategy, sometimes subtle and sometimes obvious. These partnerships can become iconic, forever linking brands with memorable cinematic moments. This poll tests your knowledge about one of the most famous beverage product placements in film history that changed the trajectory of a major brand's marketing strategy.

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Reese's Pieces
M&M's (who famously turned down the opportunity)
Skittles
Hershey's Kisses