Which advertising pioneer is credited with creating the first major department store Thanksgiving Day Parade in 1924, establishing one of the most enduring retail marketing traditions in American history?

In the late 19th and early 20th centuries, advertising techniques underwent a dramatic transformation that forever changed how products were marketed to consumers. As department stores grew and mass production became the norm, clever marketing pioneers developed strategies we still see today. Test your knowledge about one of the most influential early advertising innovations that shaped consumer culture as we know it.

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R.H. Macy's
Marshall Field's
Gimbels
Montgomery Ward